Stratos
Direct impressions: gallery logo, tab bar banner, banner on a subpage, stand logo in the hall plans, company video, story ad and exhibitor news.
From entrance advertising towers to story ads in the official app: targeted advertising and partnerships maximize your brand reach far beyond your booth.
Digital surfaces on the open-air grounds Foto: Messe Berlin / Johannes Zappe From logo presence to premium placement: the ILA Show Guide sample packages at a glance.
Direct impressions: gallery logo, tab bar banner, banner on a subpage, stand logo in the hall plans, company video, story ad and exhibitor news.
More visibility: top banner in the exhibitor search, sandwich banner in the exhibitor list, start page banner, plus gallery logo, stand logo, video, story ad and news.
Ultimate reach: top listing with premium placement, top banner in the exhibitor search, sandwich banner, gallery logo, stand logo, video, story ad and news.
| Feature | Stratos | Orion | Spotlight |
|---|---|---|---|
| Gallery logo in the app under My ILA | ✓ | ✓ | ✓ |
| Stand logo in the hall plans | ✓ | ✓ | ✓ |
| Company video on the platform | ✓ | ✓ | ✓ |
| Story ad on the app home screen | ✓ | ✓ | ✓ |
| Exhibitor news across all channels | ✓ | ✓ | ✓ |
| Tab bar banner in the mobile app | ✓ | – | – |
| Banner on a subpage of the app | ✓ | – | – |
| Start page banner on the app home | – | ✓ | – |
| Top banner in the exhibitor search | – | ✓ | ✓ |
| Sandwich banner in the exhibitor list | – | ✓ | ✓ |
| Top listing: premium online placement | – | – | ✓ |
| Price (net) | € 4,995 | € 7,605 | € 10,485 |
| Availability | 5× | 3× | 1× |
| All prices net, excluding VAT. ILA 2026 offers serve as reference: the sales team tailors your 2028 package individually. | |||
Put your brand front and center: Secure high-traffic physical and digital placements directly in the line of sight of C-level executives, government delegations, and global media.
Foto: Messe Berlin Free-standing, meter-high towers at the main entrances and high-traffic nodes of the show grounds.
Foto: Messe Berlin / Johannes Zappe Up to 50 square meters at the halls and the plaza: high resolution, high contrast, ideal for moving content.
Foto: Messe Berlin / Johannes Zappe Large-format banners on the hall facades, visible from the visitor entrances and the apron.
Already sold Photo: Messe Berlin The official visitor lanyard with your branding, handed out at the show entrances.
Already sold Foto: Messe Berlin / Sandra Prengel The official ILA tote bag with your branding travels through the halls and far beyond the show grounds.
Head of Sales & Exhibition As Head of Sales & Exhibition, Gino Thiel is responsible for partnerships and sponsoring at ILA Berlin.
Together with the sales team he shows you how to stage your brand presence strategically – and builds the package that measurably raises your visibility.
The complete 2028 offering with prices and specifications (media package, sponsoring packages, advertising specials, lead tracking, upgrades and add-ons) will be published at sales start. Until then, the team advises you directly.
The ILA Show Guide is the digital companion for exhibitors, trade visitors and press: platform, app and interactive hall plan in one solution. Advertising formats in the Show Guide (story ads, banners, logo placements) are marketed separately via the exhibitor services team; details follow at the 2028 sales start.
The sales team will tailor advertising options and partnerships for ILA 2028 specifically to your target outcomes. One consultation is all it takes.
We will let you know first as soon as the VIP Pioneer Pass for ILA 2028 becomes bookable. Your sign-up is stored as a trade visitor newsletter flagged VIP Pioneer Pass.